This week’s overview of new products and services for merchants includes the introduction of product display, agent trade, AEO and GEO analytics, logistics tools, deferred payments, omnichannel platforms, automated operations and tariff refunds.
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New tools for traders
Yolando launches competitive intelligence platform. Yolando, a platform for intelligent and generative engine optimization, has launched with $8.5 million from Drive Capital. The platform helps companies understand how they appear in AI-generated responses and take steps to improve visibility. Yolando says it combines continuous competitive monitoring, strategic recommendations and on-brand content generation, giving marketing teams insight into where performance is being achieved or lost, and the ability to act on those insights at scale.
Yolanda
Voxelo launches platform for video content into 3D products. Voxelo has secured $410,000 in its pre-seed round for its 3D, AI-powered product studio. Voxelo’s proprietary technology, UG3D, transforms a product video into a production-ready digital twin in approximately two hours. Voxelo enables retailers and brands to create high-quality 3D, augmented reality, product imagery and lifestyle content – all from a single recorded video.
DiversiFi Launches 3PL Billing and Quotation Software. DiversiFi has launched a software suite for third-party logistics providers. The suite includes (i) an AI Billing Tool to detect missed charges, billing errors, and invoice discrepancies, (ii) a Dynamic Markup Engine that helps 3PLs apply margin-protecting markups, and (iii) BidBoost Sales, which provides an AI-powered bidding application. The launch follows the company’s $8 million funding round led by Sorenson Capital, Kickstart and Peterson Ventures.
PayPal acquires Cymbio, accelerating agent business capabilities. PayPal has agreed to acquire Cymbio, a platform that helps brands sell across agent platforms such as Microsoft Copilot, Perplexity and other e-commerce channels. Cymbio’s team and technology will power Store Sync, one of PayPal’s merchant agent services, which PayPal says allows merchants to discover product data in AI channels.
Cymbio
Yottaa launches MCP server for eCommerce performance reporting. Yottaa, a cloud-based platform for accelerating and optimizing e-commerce websites, has launched its Model Context Protocol server, which offers access to AI-powered website performance data. Yottaa’s MCP server supports natural language queries from compatible AI clients such as Claude, Cursor and VS Code Copilot. Each query returns structured responses in JSON format, optimized for reasoning with AI models or automated workflows.
Netrush partners with IQRush for AI-driven discovery across the customer journey. IQRush, a GEO and AEO measurement platform, and Netrush, an e-commerce agency, have announced a partnership. According to the companies, Netrush will incorporate IQRush’s GEO and AEO measurements into its core e-commerce offerings to inform how brands engage customers across awareness, conversions and retention, and to connect signals from AI-driven discovery directly to commercial outcomes.
DTC SEO agency expands with AI search, AEO and GEO attribution. DTC SEO has expanded its search engine optimization offering to include AI search and generative engine optimization for e-commerce brands. The expanded offer builds on the agency’s existing framework for SEO. It introduces a structured approach to AI-driven visibility, including identifying distinguishing marks, content on the web according to large search patterns, language models, and more.
Lightspeed Commerce Unveils Product Enhancements with Artificial Intelligence. Lightspeed Commerce, an omnichannel e-commerce platform, has announced new features. Lightspeed AI is a new intelligence layer for retail and hospitality that helps marketers accelerate insight, decision making and operations. Other new features include multi-brand shopping within the Lightspeed Marketplace, a curated collection of e-commerce themes, and customer display options.
Light commerce
OnePay introduces Swipe to Finance powered by Klarna. OnePay, a consumer fintech, and Klarna, a buy-now-pay-later provider, have announced “Swipe to Finance,” allowing OnePay Cash customers to pay over time. The feature using Klarna technology will be launched in the coming months for eligible debit transactions.
Commercetools launches standalone agent offering. Commercetools, an e-commerce platform, announced AgenticLift, a standalone tool that helps businesses generate revenue from AI-driven shopping (including those not using Commercetools) without replacing their existing commerce stack. Based on the Commercetools enterprise platform, AgenticLift provides companies with a quick and easy way to integrate agent discovery, cart building and checkout flows into their existing systems.
Linnworks launches Spotlight AI to help online retailers automate operations. Linnworks, a connected store operations platform, launched Spotlight AI to help retailers automate repetitive operational tasks and make data-driven decisions. Spotlight AI is available to all Linnworks customers to continuously analyze operational workflows, diagnose inefficiencies and prescribe automation.
Flexport launches the rate refund calculator. Flexport, a global logistics technology company, has launched a tariff return calculator to help importers estimate potential returns and prepare for a potential Supreme Court decision. Flexport’s Tariff Refund Calculator asks businesses to upload their 2025 entry report from US Customs and Border Protection, which is available online to US importers. The refund calculator will determine the total potential duties eligible for refund and break them down by duty category.
Flexport Tariff Refund Calculator.