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Why Buyers Buy: Books for Marketers

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Why Buyers Buy: Books for Marketers

Whether you’re looking for basic principles, deep dives, or insider insights from top marketers, these carefully selected books will help you understand what motivates today’s buyers and drives marketing results. Applied Consumer Psychology: How to Use Psychological Insights in Marketing Applied consumer psychology by Gareth J. Harvey This encyclopedic text by a leading executive and … Read more

Better metrics for AI search visibility

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Better metrics for AI search visibility

The rise of AI-generated search and discovery forces marketers to measure the visibility of their products on these platforms. Many search optimizers try to use traditional metrics like traffic from genAI and ranking in answers. Both are behind. Traffic. The focus on traffic obscures the purpose of AI responses: to satisfy a need on the … Read more

Bol is building an external fulfillment network

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Bol is building an external fulfillment network

Dutch marketplace Bol is introducing “a whole new ecosystem category”: third-party fulfillment, or 3PL for short. The market leader is looking for logistics companies that can help partner sellers with warehouse space and order fulfillment. Currently, sellers can only outsource fulfillment to Bol itself, but soon they will be able to outsource to other fulfillment companies within the network.

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Get traffic back with smarter ads

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Get traffic back with smarter ads

As AI insights and buying agents drive away organic traffic, ecommerce marketers may turn to advertising for predictable growth in 2026. Artificial intelligence is changing the way people discover, evaluate and buy products. It may be early days, but the pace of change is accelerating. For example, in an October 2025 Harvard Business Review survey, … Read more

AI Product Discovery increases brand traffic

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AI Product Discovery increases brand traffic

Phillip Jackson’s media company, Future Commerce, focuses on business trends and developments. The company surveyed US shoppers during the 2025 holiday season. It says one finding stood out: when AI recommends a product, 77% of respondents leave the platform to buy on the brand’s website. Phillip first appeared on the podcast in early 2024. In … Read more

Why marketplaces are blocked by AI buying agents

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Screenshot of Amazon app icon on a smartphone screen

Autonomous shopping agents with artificial intelligence are rapidly moving from novelty to reality, with both financial and legal implications. AI-powered browsers like Perplexity’s Comet and OpenAI’s Atlas can now search, compare and initiate purchases with minimal human intervention. This process, called agency commerce, ensures faster shopping for consumers and fewer clicks for merchants. It also … Read more

Fraud visibility gap created by Agentic Shopping

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Autonomous e-commerce checkout screen showing obscured customer identity fields while a transaction proceeds.

As AI business agents remove friction from online commerce, they are also erasing the behavioral signals that retailers rely on to detect fraud – creating a visibility gap that could trigger the biggest wave of friendly fraud since e-commerce began. According to Kevin King, vice president of credit risk at LexisNexis Risk Solutions, friendly fraud … Read more