Asian companies selling on TikTok Shop in Europe can now outsource their logistics on the platform. Fulfilled by TikTok will be available to them through warehouses in Germany, France, Italy and Spain. In addition to the sales platform, TikTok is increasingly positioning itself as a logistics service provider.
TikTok Shop is the fastest growing e-commerce platform in the world this year. In global GMV, it will surpass not only Shein and Temu, ECDB expectations, but also other international players such as AliExpress and eBay.
After a somewhat hesitant start in the UK, the TikTok store is now making strong moves in Europe. After launching in Spain and Ireland at the end of 2024 and last year in Germany, France and Italy – where dealer fees were increased – new countries are expected to follow this year, with Poland, the Netherlands, Belgium and Sweden often mentioned.
Meets TikTok in Europe
With Fulfilled by TikTok (FBT), European sellers can leave the storage and fulfillment of orders on the platform. After the UK, TikTok, in partnership with Fiege, expanded its delivery services in Germany and introduced them to more countries on the continent. TikTok owner ByteDance is now making the logistics network available to sellers in Asia. Merchants send stock to TikTok Shop’s local European warehouses, after which the platform takes care of storage, delivery and returns.
TikTok connects Asian marketers with local influencers
“Sixteen new opportunities for growth in cross-border e-commerce in Europe in 2026,” TikTok writes about the new service, which goes beyond logistics: it also connects Asian merchants with European creators and agencies, allowing sellers to send samples of local inventory to influencers. In this way, TikTok combines market logistics with creator-driven marketing and differentiates itself from other major platforms in Europe.
The seller has stopped shipping in the US
In the United States, TikTok has announced that it will limit the logistical freedom of sellers. That’s according to an email the sellers received this week, which was reposted on Reddit: “Seller Shipping will be discontinued. This policy has also been implemented for cross-border sellers,” the report said.
TikTok Shop tightens rules for dropshipping
Sellers from the United States will need to use TikTok Shop’s logistics services. In addition to Fulfilled by TikTok, this includes Upgraded TikTok Shipping and Collections by TikTok. Merchants can still ship from their own warehouse if they use TikTok’s centrally managed shipping solution with logistics partners or have their shipments collected for further handling.
With this move, TikTok tightens control and effectively curbs dropshipping. It is not known whether this measure will also be introduced in Europe, but it is certainly imaginable.